While some gear and wear are made for certain situations, people and places; ours can be worn by anyone, everywhere.

We believe that good looking watches and sunglasses shouldn’t cost you a fortune. That’s why we offer great looks, great quality and great social values at prices anyone can afford. Born in Sweden inspired by skateboarding, music, art and the people who surround us.

If you hate homosexuals, people of different color or women, please do this one favor for us. Don’t buy our gear.

Take care!